View of 413-417 Strand, City of Westminster. On the right, number 417 is a narrow three-storey building with bay windows on the upper floors, a pitched roof and attic. Occupied by Yate’s Wine Lodge, established in 1890 as The Bun Shop and later The Tram Shed. Part of Britain's oldest pub chain. A lantern hanging from the first floor advertises 'Wines from the Wood'. Number 416, a three-storey building with mansard roof and dormer window with an awning over the shop front, occupied by 'Horne and Thornthwaite Optician to the Queen', established 1844. In 1843, William Thornthwaite wrote one of the world’s first books on photography entitled ‘Photographic Manipulation’. Above, advertisements for 'A. Barwell, High Class Tailor' and 'Martin and Sallnow Photo Studio'. Two men in top hats, one with a cane, are walking past the shop. Number 415, a narrow three-storey building, with attic and window bays to all floors. The premises of J. E. Dallas, the 'Dallas Pianoforte School', 'Dallas School of Music' and 'Dallas Band and Pianoforte Practice Rooms. Violin and Guitar Studios'. Two men are looking at the musical instruments in the shop window. Between numbers 414 and 415 is Heathcock Alley. Marked as Heathcot Court in William Morgan’s map of London in 1682. The origins of the name of the court possibly came from the name of a pub, The Heathcock Tavern, that was on the site. Number 414, a narrow three-storey building with attic. A triangular pediment over the first-floor window and an arched pediment over the second-floor window. An awning over the shop front and window containing bottles and an advertisement for Bass Beer. Below the window are advertisements for shows including Rob Roy at the Hippodrome. Numbers 414 to 416 were demolished, and on the site was built the New Zealand Embassy designed by the architects Crickmay and Sons and completed in 1916. During construction Heathcock Court was moved east. The Adelphi Theatre at 411-412, on the right, was built in 1806 as the Sans Pareil, by merchant John Scott and his daughter Jane. It was renamed the Adelphi in 1819 and bought in 1880 by brothers Agostino and Stefano Gatti, part a wealthy Italian-Swiss dynasty who owned a portfolio of London theatres and restaurants. The theatre was frequently modified until the last major rebuilding in 1930 by Ernest Schaufelberg. The building is Grade II listed, number 1264304.
