Front elevations of 2-4 Macclesfield Street, City of Westminster. The street in the heart of Soho runs north-south from Shaftsbury Avenue to Gerrard Street. Gerrard Street was built between 1677 and 1685 on land owned by Charles Gerard, 1st Earl of Macclesfield called the Military Ground, hence the name for the road leading north. On the right number 4, a four-storey building with a shop front H Grummell and Son, a baker. Number 3, four-storey with mansard roof and dormer windows, with wrought-iron railings to the second-floor casement windows. Shop front on the ground floor, the Philograph Film Bureau Limited, advertising Films for Hire, Sale and Export, and Cinema Supplies. Number 2, three-storey with mansard roof and dormer window. The shop a tobacconist, W. Feinberg advertising 'Banisters Celebrated Lemon Squash', 'Nosegay' tobacco, 'Frys Chocolate'. Newspapers are hanging on a rack in the doorway, and newspaper hoardings outside with the headline 'Prime Ministers Message Liberals'. The Prime Minister was Herbert Asquith, the last Liberal Prime Minister, who took Britain into the First World War and resigned in 1916. On the corner of Gerrard Street number 15A, three-storey with mansard roof and dormer window, on the ground floor Charles Bridger's Dining Rooms. Advertising on the window 'Breakfasts, Dinners and Teas, Soups and Entrees'. A sign above the door, 'Cuts from Joint, Chops and Steaks and 2 veg 6d'. Number 4 was destroyed by bombing in during the Second World War, but the other buildings remain now part of London's Chinatown, and the shops are restaurants.