View looking west, showing terraced buildings with ground-floor businesses at 14-10 New Row, Covent Garden. The White Swan hotel and public house at number 14 dates from the late-seventeenth or early-eighteenth century. It has had various names, including "Lord's Tavern", "The Moths Hotel" and "The Swan Hotel". Above the entrance is a sign for, "Charrington's Spirits" and in the window are signs for, "Charrington's Toby Ale". Three men are standing outside the entrance. There is a sign for, "Idris Table Waters" visible. The four-storey building has an illuminated hanging box sign for, "Public Bar". There is a patterned frieze below the first-floor windows and textured stonework can be seen. A masonic lodge used to meet at the pub in the mid-eighteenth century and the author, Dorothy L. Sayers featured the pub in her 1933 Lord Peter Wimsey novel, "Murder Must Advertise". The building is Grade II listed; listing number 1224986. Number 13 is a four-storey, late seventeenth-century terrace house with a shop on the ground floor trading as, "Marshall". The words, "Biscuit" and "Daily" flank the business name. Above is a large sign with separate words for, "Hovis Golden Brown". A recessed central entrance is flanked by display windows where biscuits and cakes can be seen. In front of a side entrance is a two-wheeled handcart displaying the name, "J. Marshall" and "Hovis Golden Brown Baked Daily". The building is Grade II listed; listing number 1224985. Number 12 is a single-storey empty shop with the trading name partially obscured by a sign saying, "Lock Up Shop To Be Let". At the junction with Bedfordbury is 10 New Row with a ground-floor corner shop selling electrical goods. A customer can be seen inside. Six blind window spaces are visible. The building is Grade II listed; listing number 1266576. There is a partial view of 25 Bedfordbury, where an open-backed truck can be seen parked in the road. There is a large hanging sign to the right of the view advertising, "Wills Capstan Cigarettes".