View looking west, showing terraced buildings with ground-floor shops at 99-102 New Bond Street, Mayfair. Number 102 has five storeys with an oriel window in the gable. The ground-floor shop is trading as, "Cashmere House & Gift Boutique". Through the arch-shaped windows can be seen a dressed mannequin, various items of clothing and a rug. Above the display windows are signs for, "Hills". There is a "To Let" sign above the ground floor with the name, "Oldenberg" on it. There are signs for, "Sale" in the windows. Number 101 is a five-storey, single-window range building with a ground-floor shop trading as, "Diana Warren", ladies fashion store. Dressed mannequins can be seen in the window. The first-floor arch-shaped window has the name, "Henry Davis & Company" on it. The upper bays are flanked by patterned stonework and railings with a balustrade. Number 100 has five storeys with a three-window range. The ground-floor shop is trading as, "Skincraft" where a display of clothing can be seen behind numerous signs advertising a sale. Decorative friezes can be seen at roof level. There is a tablet within a central frieze displaying the year 1879. Number 99 has five storeys with the ground-floor shop trading as, "The Bond Street Boutique Ltd". Signs for, "Brainin Bros. Furriers" can be seen on the ground and first floors. There is a sign for, "Exclusive Cashmere" above the door and displays of clothes in the shop windows. A "Sale" sign can be seen. Above the first-floor lattice window is a sign for, "Deimel House" which was once a retail shop selling patented underwear for men, in the early-twentieth century. There is a three-window range to the upper levels and a stone balustrade at roof level. All the buildings in the view remain today and are occupied by high-end retailers. Several cars can be seen including a Datsun Cherry and a Mercedes saloon. There are numerous pedestrians in view.