View looking east from St Martin's Lane, showing a general view of mostly four-storey buildings with ground-floor shops in New Row, Covent Garden. To the left, numbers 28-15 can be seen and to the right numbers 1-14 are in view together with 18-20 King Street in the distance. Number 28 is trading as, "The Theatre-Zoo", a theatrical costume hire business. The shop name sits within decorative plaster scrollwork. Rubber masks can be seen in the display window. On the outside walls cartoon characters have been painted of a pig's head and a cat's face. In 1967 the Beatles pop group hired masks from this shop for their "Magical Mystery Tour" TV film and EP album cover. Number 27 is trading as, "Davisons Wine & Spirit Merchants". Built in 1894, it has a semi-circular brick-arched mezzanine window above the ground-floor shop. A bearded-head figure can be seen. There are bottles of wine in the display window. Number 26 is trading as, "Scott's Soup & Sandwich Bar", where hanging signs can be seen advertising "Freshly Cut Sandwiches" to take away. There is a "luncheon voucher" sticker in the window and a metal dustbin without a lid can be seen outside. Other signs visible on the northern side of New Row include, "Fast Flow Instant Print" and "James Watch Repairs". Numbers 23-25 are Grade II listed. To the right is a partial view of the "Angel & Crown" public house at 58 St Martin's Lane, where a menu board and a "Bass Charrington" sign can be seen. Numerous hanging signs can be seen outside the shops on the southern side of New Row including, "Licensed Betting Office at number 2, "Drury Tea & Coffee Co Ltd" at number 3, "Fresh Cut Sandwiches" at number 4 and "Star of Asia Restaurant" at number 5. Three streetlamps can be seen, which were erected in the nineteenth century and are collectively Grade II listed; listing number 1366023. A large vertical sign advertising "Moss Bros" can be seen in the distance at 18-20 King Street. Some milk churns and plastic crates can be seen in the street together with a parked Ford Anglia car. New Row was built between 1635-37 replacing the former "Castle and Sunne Alley" that connected St Martin's Lane to King Street and Covent Garden Market. Originally called New Street it was renamed New Row in 1937.