View of the Strand
View of the Strand
Return to 140431 - View of the Strand 1 item
Record No
140431
Title
View of the Strand
Description
View of 147-151 Strand, City of Westminster (south side). A three-storey terrace with mansard roof and dormer windows and shop fronts on the ground floor. The shop at number 147 is occupied by 'Meakers' men’s outfitters. Above is a sign for Muller Rackets who advertised as supplying "Sports Good for Army Units". The shop was previously used by photographer Albert Deneulain and later Bedford Lemere & Company, also photographers. The shop at number 148 is shuttered with the front door ajar and estate agent's signs on the ground and first floors. A sign for 'Stamps Bought and Sold' indicates that in 1940, this had been the office of Herbert E. Wingfield, Postage Stamp Dealer. Prior to that it was the office of the Illustrated Sporting and Dramatic News, and also Nash (Everleigh) Company, Publishers. Number 149, with broken windows, is cafe 'Cremerie' advertising 'Hot Luncheons, Cigarettes, Restaurant Downstairs, Breakfasts'. In 1895 and until the 1930s the ground floor was the Aerated Bread Company (ABC Bakery). The floors above were offices of various journals including 'County Gentleman', 'Sporting Gazette and Agricultural Journal' and 'The Man About Town' and by the Land Agents Record Limited, and the American Book Supply Company. Number 150 appears mostly derelict with several bills posted on the boarded-up windows. Estate agent signs read 'Important Site Available on Building Lease or Freehold. Might be Sold. Rogers Chapman and Thomas', and 'Freehold for Sale, Stiles'. In 1895, this was Ralph and Norton Tailors with the upper floors occupied by the 'Mark Lane Express', an agriculture journal founded in 1832, and 'Bell's Weekly Messenger and Farmers Journal'. Now known as Gibraltar House, it is the diplomatic mission of the British Overseas Territory of Gibraltar in the United Kingdom. On the ground floor of number 151 is 'Somerset Restaurant and Snack Bar'. On the upper floors are posters advertising various shows. George Black's ‘Happy and Glorious’ (a musical fanfare) at the London Palladium starring Tommy Trinder, and Jenny Jones at the Hippodrome. Above, a poster for the musical film ‘Tonight and Every Night’ starring Rita Hayworth, and for the film ‘Henry V’ starring Laurence Olivier. Made at the end of World War II it was intended as a morale booster for Britain, originally "dedicated to the Commandos and Airborne Troops of Great Britain the spirit of whose ancestors it has been humbly attempted to recapture". The building is now known as Franklin House. Two cars are parked in the street.
Date of execution
1945
Section
The London Archives
Collection
LCC Photograph Library
Medium
photograph
Catalogue No
SC_PHL_01_532_F2615
London picture map location
Exact
Subjects
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