The Tivoli Picture Theatre, 63-73 Strand, City of Westminster, looking east. A major thoroughfare, the Strand runs east to west from Trafalgar Square to Temple Bar. Named from the Old English 'strond', meaning the edge of a river, as before modern embankments and land reclamation it ran alongside the north bank of the River Thames. The Tivoli Music Hall was built in 1890 on this site but closed for a proposed road widening scheme, and was demolished in 1916. The new Tivoli Picture Theatre was built on the same site, designed by Bertie Crewe and Gunton and Gunton, for a company chaired by James White, and leased to Metro Goldwyn Meyer. It opened in September 1923. A classical design with a triangular pediment supported by Corinthian-style pilasters, partly obscured by posters for the films 'New York Confidential Certificate X', and 'Jump into Hell'. Canopies sit over the entrance to the cinema and also to the Tivoli Buffet. Numerous men and women are walking past the building. The Tivoli Picture Theatre closed on the 29th September 1956 with a last showing of the films 'The Baby and the Battleship', and 'Oklahoma Woman'. In 1957 the Theatre was demolished to make way for a branch of the Peter Robinson fashion store. To the right, numbers 63-64 Strand form part of a three-storey building with shops on the ground floor including Burton's Men's Outfitters. This building remains. On the left, numbers 73-74 Strand are a five-storey Barclays Bank building on the corner with Adam Street. This has been demolished and replaced with a modern office building with retail outlets on the ground floor. In the street is a traffic island with a lamppost and a ‘Keep Left’ sign. A number of cars are driving east.