View of shops at 98 to 108 Euston Road in the former Metropolitan Borough of St Pancras, looking north towards the parade between Ossulston Street, right, and Chalton Street. Number 98, on the corner of Ossulston Street, is a confectioner and tobacconist, with adverts for Fry's and Rowntree's chocolate below the front window. Posters on the hoarding on the end wall of the block behind and above the shop advertise Oatex extra oatmeal stout, Whitbread stout, Gilbey's ports, Bisto gravy, acts appearing at the Holborn Empire, the Daily Mail, offering £10,000 free insurance, Christian Science Theosophy, and a demonstration lead by General Booth, founder of the Salvation Army. L. Walters, hosier, hatter and outfitter is at number 100, seen with workshops at the rear. A premises of J Lyons and Company, cafe, is next to George Morden, tobacconists, seen with adverts for Abdulla, and Muratti's Ariston cigarettes. Then, possibly, a dining room, and Strong's Pianos Limited at number 108, wholesalers and retailers of musical instruments, before another hoarding with posters advertising Bovril ('better than a blanket'), and Ben Hur showing at the Tivoli cinema in The Strand. A sign for Kings Cross station can be seen on a building behind a pair of wooden gates. Buildings at the rear include a tall brick-built industrial hall, possibly (from the 'MR' tablet at the top of the gable wall), originally associated with the nearby Midland Railway at St Pancras Station. A sign for the premises of Soho Savouries Limited can be seen over the entrance to number 110 to the rear. Motorised waggons, possibly Leyland and Ford TT models, are parked at the roadside, along with a 'Geo. Morden' three-wheeled delivery bicycle. Many of the buildings were extensively damaged during World War II, with the remaining buildings since demolished and replaced by the Pullman Hotel building.